Digital Online Publishing is clearly on the move!

The trend of digital online - empowered publications seems to be on a extreme rapid track of growth. Digging deeply into the stats database we found some interesting and key figures. As a Software-as-a-Service solution, our customers publications are stored on and delivered from servers via our content delivery provider Vmags and partner Akamai. With an ever expanding customer portfolio, the overall stats serves as a solid base for some overall trending in the market.

Listed are some facts about the usage of Digital Flash or as some refer to as Page Flipping publications for 2009 :

• In total, converted and activated PDF files to Digital Flash publications last year was an incredible 55,141. That is more than 150 daily activations, this means a final version of a Digital publication that is delivered to a web audience.
• Average reading time per visit was 5 minutes and 27 seconds. Compared to an average consumer-oriented website, this number is far above the industry average. This is a clear indication that Digital publications are great for attracting readers attention and keeping their interest while they browse through a publication.
• Average bounce rate of activated publications was 29.6%. This coralates to 7 out of 10 readers found the entry or cover  page interesting enough and decided to read more pages. Most websites struggle to keep the bounce rate below 40%; this is another sign that Digital publications are good attractors and easy to use from the viewers prospective.
• Average number of daily readers was 390,537 in 2009 and was as high as 708,038
• Every second around the clock, 60 pages are turned in Page Flip Flash publications. In peak hours, it was  measured this number to be as high as 250 page flips every second.

There is a lot of growth backed up with a lot of numbers. Feel free to add a comment if there are some specific areas you would like to see the trends in the future.