New ProApp for the Apple App Store and Android Marketplace

Apple Store and Android Marketplace Apps These days Mobile Apps are HOT - we can't ignore that. Although Proemags Mobile Enhanced enables your content on any device avoiding the bureaucracy of App stores, we understand that in some cases being listed on an App Store is an important part of your marketing strategy. Meet the ProMobile LibraryApp powered by Proemags Mobile Enhanced. Depending on your business type you may not need it, but Proemags Mobile Enhanced also offers access to the World's biggest mobile store fronts. Your application is "built" as a native app and can be made available on the Apple App Store and Android App Marketplace. Mobile App View on iPhone® Featured Content The first tab of the app showcases either your latest content or, if you prefer, individually selected publications to be showcased. New content gets notified with a badge. Match your Brand It's your app, so it should match your brand's look and feel. Simply selecting a base color transforms the entire experience. Add your logo to the header for the finishing touch! Content Discovery The search tab gives your readers the ability to not only search for new content by title, but also by keyword. So if they're looking for a recipe for rhubarb pie, they don't have to guess it's in the June issue of your magazine. Mobile App Overview Our new ProMobileApp features a hybrid of web-app and native-app technologies, giving viewers the flexibility to discover, browse and navigate through your new brochure, newsletter, marketing, corporate document or magazine app - online or offline. What tabs are available? Featured: a tab where you as a publisher are in control of what users see when entering the app. My Content: A user's read content is listed on this tab for easy reference Search: A powerful search feature allows your users to search by title or keyword across all your publications Help: a help file to ensure ease of navigation through the App Your ProMobileApp becomes fully branded to match your desired look and feel. The content indexed can be from a single title or all issues under your publishing account. Whether you're producing a mobile brochure, educational material, corporate document or an engaging magazine app, Proemags l Mobile Enhanced offers a the most powerful and cost-effective set of mobile tools in the industry.... Read Online or Off Finally, the flexibility to choose. for a quick glance, no one wants to download a large publication - that's where reading online is an asset. Don't have time to read it now? Download for later! Frequently Asked Questions What platforms are currently supported? The Library App is currently available for iOS (iPad, iPhone and iPod Touch). Soon to be released is an Android (phones and tablets) and a desktop Adobe AIR version. Which content becomes available within The Library App? It's up to you. You can either set the app to only access a single title/publication, all your titles/publications.

System Update: Page Widgets, Annotations , Bookmaks & Notes

1) Page Widgets: Embed pretty much ANYTHING overlaying your pages

• Any external content like websites, videos or scripts can be embedded to overlay your pages
• From youtube videos, to facebook "like" buttons, to twitter feeds and linkedin shares, we've got some great widgets already built for you.  You just need to set some fields to get these displaying right on your pages
• Choose the platform you want or don't want the widget to display. Don't show flash widgets on mobile devices which can't load flash OR target an advertisement widget to tablet users.  You've got a lot of flexibilty with this tool.
• The only limitation is your imagination!  You can start designing your publications with these widgets in mind.
• PageWidgetImage screenshot shows an embedded youtube video, a facebook like button, and a linked in share button
• PageWidgetOptions screenshot below shows the optional widgets you can add to your pages

PageWidgetImage

PageWidgetOptions

2) Annotations:  Bookmarks and Sticky Notes

• If you are protecting your publication with subscription, remote authentication OR your publication is viewable on the mstand, users will be able to set page bookmarks and create notes that will show directly on the page.
• Once users login to their account, they can bookmark pages and make page notes that will always be displayed when they login!
• Great for remembering your place in a publication, or making notes/comments you can reference the next time you view
• Users just have click on the annotation tools at the top right(bookmarks) or bottom left (annotations) to create (see screenshot below)

AnnotationsScreenShot

3) Other upates and fixes

• New API method getAnnotations, for use in conjunction with the annotaions feature listed above (2)
• Master Accounts will be able to access newsstand settings if they need to for their sub-accounts...contact support to have this option enabled
• Various bug fixes and system improvements

Designing Publications for Digital Platforms

Before you hit upload and start sharing a digital edition with your audience, here are 5 things based on our customers feedback that you should consider when creating your content, including brochures, magazines, fliers, catalogs, textbooks…

• Mindset. When using mobile devices, for example, the mindset of a user is different from when he or she is sitting in front of a desktop or laptop. Quick access to desired information is more important than interactivity or relaxed entertainment. The nature of the device – a small screen, typically with touch capabilities – forms a natural frame around what content is useful and how to best present it.

• Screen size. Obviously, the screen size of any device dictates how information can be presented in the best way. Digital delivery needs to take into account the entire array from 40-inch desktop displays to 3-inch smartphone screens. Increase image and font size, clean up pages. Considering the screen size (e.g. 3 inches for a smartphone screen) try to increase the font size to at least 14pts. Also, let the pages breathe. Clean them up, less is more.

• Rich media and interactivity. When you add video to your content, the time spent with your brand by your audience will double. Best practice is to add 1-2 multimedia elements (sounds, video, flash) per page. Links to internal and external pages can also be included. Design keeping in mind that you’ll be integrating those elements (insert buttons boxes for links, rectangles for videos, etc).

• Navigation. When it comes to mobile devices, touch- or button-navigation has a huge impact on how digital content is and can be consumed on smartphones. However, users will still have a natural page-flipping reading experience.

• Educate readers. We’re all on the same boat. Not only publishers and content creators are learning how to communicate their message on these new platforms. Readers must also me educated on how to take advantage of the different tools – including navigation options (zoom, text-only mode, gestures) and enhancements. Proemags Mobile Enhanced ‘welcome pop-up screen’ is great to give users a bit of orientation before the dive into the digital edition.